Zarina Turpakpayeva
Brand Strategist and Cultural Marketer
Zarina is a cultural strategist and marketing expert with over a decade of experience creating emotionally driven campaigns, brand identities, and public experiences. Her work bridges business objectives with deep cultural storytelling, spanning international markets and industries — from luxury and tech to arts and public institutions. At JASA Media, she leads complex, meaningful projects with clarity, elegance, and impact.
“The mountains remind me of clarity, challenge, and peace. They reflect the kind of work I strive for — layered, honest, and quietly powerful.”